Meet the CRM That Doesn't Make You Want to Throw Your Computer.
LinearCRM is the customizable, out-of-the-box CRM built for small and medium sized businesses that have better things to do than fight with their software. Track leads, calls, forms, chats, appointments, proposals, contracts, payments, customer activity and more, all in one place. Get set up in about 15 minutes, get every feature, and get back to running your business.
One Price. Every Feature.
No starter tier. No enterprise maze. Get the whole CRM without paying extra every time you discover a feature you actually need.
15 Minutes. You're Basically Ready.
Our Setup Wizard gets you configured without an implementation project, expensive consultant, or engineering degree. Follow the steps and get to work.
Everything Together. Finally.
Calls, forms, chats, appointments, proposals, contracts, photos, payments, and activity live together on the customer record. One timeline. One source of truth.
Your CRM Should Help You Run Your Business.
Revolutionary Concept? We Know!
LinearCRM was built by the team at Water Bear Marketing, bringing more than 20 years of experience helping small and medium sized businesses market and grow. Along the way, we watched business owners get buried in complicated software, expensive implementation projects, missing features, endless upgrades, and contracts that were easier to enter than escape. We wanted something better for the businesses we work with. Frankly, we wanted something better for ourselves too. So we built it. A CRM powerful enough to run a growing business, simple enough to start using quickly, and honest enough that you know exactly what you're getting.
"The Other Guys"
"Let's Schedule Your Implementation."
Weeks of setup, consultants, and another invoice before you've even started.
"You'll Need to Upgrade for That."
The feature you actually want somehow always seems to live in the next pricing tier.
"Let's Talk About Your Contract."
Annual commitments, cancellation windows, and fine print designed to make leaving complicated.
"That'll Be an Add-On."
Tracking, reporting, payments, and integrations can quickly turn one software bill into five.
"Please Submit a Support Ticket."
Then wait, explain everything again, and hope someone eventually understands the problem.
LinearCRM
About 15 Minutes. Seriously.
Our Setup Wizard gets you configured without turning your CRM into a company wide project.
Every Feature Means Every Feature.
You get the whole CRM without playing a game of "which plan has the button I need?"
No Contracts.
Stay because LinearCRM works for your business, not because the fine print says you have to. Wild idea, right?
It's Already In There.
Calls, forms, chat, payments, reporting, calendars, and more are built into LinearCRM.
Real U.S. Support. Real Humans.
Your questions go to real people who know LinearCRM. Imagine that.
Your Whole Customer Journey. One CRM. Zero Scavenger Hunts.
LinearCRM connects the pieces of your customer journey instead of making you bounce between disconnected tools. From the first phone call or website form to the proposal, signed contract, completed job and final payment, your team can see what happened, what's happening, and what needs to happen next.
Leads, Customers, and People
Keep organizations, contacts, deals, jobs, documents, photos, and activity, connected to the right record.
Customizable Settings
Rename statuses, create phases, and configure lead types, purposes, sources, and lists around your business.
Activity Timeline
Follow calls, forms, chats, emails, texts, meetings, tasks, notes, orders, and status changes in one timeline.
Call Tracking
Capture inbound calls and automatically connect them to the appropriate customer record and activity history.
Form Tracking
Retain website form submissions and their full payload directly on the customer record where your team needs them.
Photos and Documents
Upload photos, contracts, files, and important documents directly to the right customer, job or record.
Invoices and Payments
Send invoices and accept credit card or ACH payments while keeping payment activity tied to the customer record.
Calendar Integration
Two-way Google and Microsoft calendar sync keeps meetings, jobs, and ticket due dates organized in one place.
Proposals and Contracts
Move from estimate to proposal to contract while carrying services, products, values, and links forward automatically.
Reporting With Drill-Down
Track performance across your business and click into the actual records behind the numbers you're seeing.
B2B. B2C. A Little Bit of Both. LinearCRM Doesn't Pick Sides.
Some businesses sell to companies. Some serve individual customers. Plenty do both before lunch.
LinearCRM can be configured for B2B, B2C or a combination of the two, giving your team a CRM that reflects how your customers, jobs, and relationships actually work. It's built for small and medium sized businesses where leads move quickly, relationships matter, and losing track of one call, form, or follow-up can mean losing real money.
From "I'm Interested" to "Paid in Full." All in One Place. See Everything That Happened Between the Two.
A lead rarely just becomes a customer. They call. They fill out a form. Someone follows up. They schedule a meeting. You create an estimate. A proposal becomes a contract. Work gets done. An invoice gets sent. Eventually, hopefully, somebody gets paid. LinearCRM keeps that journey connected instead of scattering pieces of it across different platforms.
Every call, form, chat, meeting, task, note, document, order, and status change can become part of one continuous customer timeline. That gives your team real context when they answer the phone, follow up with a lead, or check the status of a job, while giving you reporting based on what's actually happening inside your business. Less hunting. Less guessing. More knowing.
Talk CRM to Us. We Promise to Speak Human.
Questions? Good. We Have Answers.
LinearCRM is the customizable, out-of-the-box CRM for small and medium sized businesses. It brings customer records, leads, calls, forms, chats, calendars, proposals, contracts, payments, photos, reporting, and more together so your team can manage the customer journey from one system. Basically, less bouncing around and more knowing what's actually going on.
LinearCRM costs $19.99 per user and includes the full product. No stripped down starter tier. No outrageously priced enterprise tier. No discovering the feature you actually need lives behind another paywall.
About 15 minutes. The LinearCRM Setup Wizard walks you through statuses, phases, purposes, lead types, sources, and other settings without a developer, implementation engineer, or expensive consultant hovering over your shoulder.
That's exactly who we built it for. LinearCRM gives small and medium sized businesses powerful CRM capabilities without enterprise pricing, complicated implementation, or a pile of features you have to pay extra to unlock. Small but mighty, meet your CRM.
LinearCRM is built for small and medium sized businesses that want to keep leads, customers, communication, and day-to-day activity organized without needing an enterprise-sized system to do it. Growing team? Perfect. Multiple departments? We can handle that too. Massive corporation looking for a CRM that requires its own IT team to manage? We may not be your people.
Nope. No annual contract locking you in. We'd rather keep your business because you actually like LinearCRM than because a 47-page agreement says you're stuck with us.
Absolutely. Start a free 7-day trial, get set up, and see how LinearCRM works for your business before paying a dime. Try it. Click around. Kick the proverbial tires.
Yep. Create and send invoices right inside LinearCRM, or charge a card or ACH payment directly from the CRM when you already have the customer's payment information on file. Payments are processed through Stripe, with standard fees of 3.15% + $0.30 for card payments and 1.05% for ACH bank transfers, capped at $10.00. Invoices, payments, and customer activity stay connected in one place. Send the invoice or skip it. Take the payment. Get paid. Beautiful.
That's Walter. He's a water bear, also known as a tardigrade, and he's been the Water Bear Marketing mascot for years. Water bears are tiny, ridiculously resilient, and surprisingly tough. Sound like any small businesses you know? That's why Walter has always felt right at home with us. He represents the small but mighty businesses we built LinearCRM for... and apparently, he's pretty excited about CRM software too. You'll see him popping up from time to time.