Why LinearCRM? We Took Everything We Hated About CRMs and Didn't do That.
Why LinearCRM? Because after 20+ years of working alongside small and medium sized businesses, we'd seen enough CRM nonsense to last us another 20. And we weren't just hearing about it from the businesses we worked with. We're a small business too, and we'd dealt with plenty of the same frustrations ourselves. Features hiding behind upgrades. Pricing tiers stacked on pricing tiers. Implementation projects that require consultants, engineers, and apparently a small village. Contracts that are much easier to get into than out of. We kept thinking, "There has to be a better way." Turns out, we had to build it. LinearCRM is the affordable small business CRM we wanted for our customers and, frankly, wanted for ourselves too. One price, every feature, about 15 minutes to set up, and no contract. Simple? Yep. We figured you have enough complicated stuff to deal with.
Why LinearCRM? We Took Everything We Hated About CRMs and Didn't do That.
Why LinearCRM? Because after 20+ years of working alongside small and medium sized businesses, we'd seen enough CRM nonsense to last us another 20. And we weren't just hearing about it from the businesses we worked with. We're a small business too, and we'd dealt with plenty of the same frustrations ourselves. Features hiding behind upgrades. Pricing tiers stacked on pricing tiers. Implementation projects that require consultants, engineers, and apparently a small village. Contracts that are much easier to get into than out of. We kept thinking, "There has to be a better way." Turns out, we had to build it. LinearCRM is the affordable small business CRM we wanted for our customers and, frankly, wanted for ourselves too. One price, every feature, about 15 minutes to set up, and no contract. Simple? Yep. We figured you have enough complicated stuff to deal with.
We Built the CRM We Wished Existed. You're Welcome.
For years, we've helped small businesses connect marketing to sales while watching the systems on the other end make everything harder than it needed to be. Businesses shouldn't need a software consultant to configure their CRM, a pricing decoder ring to figure out what it'll cost, or an upgrade just because they discovered they need a feature that should've been there in the first place. So Water Bear Marketing built LinearCRM, the small business CRM we wished existed for our own business. Powerful without being ridiculous. Customizable without requiring a developer. Affordable without stripping out everything useful. Basically, we stopped complaining about CRMs and built the one we actually wanted to use.
Why Water Bear Marketing Built It
What's Wrong with Today's CRMs
We Knew What We Wanted in a CRM. So We Went Ahead and Built It.
We didn't set out to build another CRM just because the world desperately needed another login and password to remember. We built LinearCRM because we needed something better for our own business. And after 20+ years of working alongside small and medium sized businesses, we knew we weren't the only ones. We'd seen firsthand where CRMs made things harder than they needed to be, and how often marketing lived over here, sales lived over there, and customer activity was scattered somewhere in between. Sometimes getting the whole story meant piecing together two, three, or who-knows-how-many different systems. That left us with a pretty simple question, "What if we just... didn't do all that?"
What if every feature came with one price? What if you could customize your CRM without calling a developer? What if setup took about 15 minutes instead of becoming a whole project? What if calls, forms, chats, and other marketing activity could follow the customer into the same record your sales team actually uses? What if you could see the journey from where a lead came from to what happened after they became a customer without bouncing between systems? What if you could leave whenever you wanted? Crazy stuff, we know. Basically, we took everything we wanted in a CRM, left out a whole lot of stuff we didn't, and built LinearCRM.
One Price. Every Feature.
Marketing & Sales. One Story.
Customizable Without a Developer.
Stay Because You Want To.
This is the Part Where You Say, "Wait... Seriously?" Yep. Seriously.
This is the part where you get a little excited (or a lot... we won't judge). LinearCRM is $19.99 per user. Every feature is included. You can get set up in about 15 minutes without an implementation team, consultant, or developer. There's no contract locking you in, and there's a real U.S. based team behind it when you need us. Seriously. That's it. That's the deal.
If you've spent years bouncing between CRMs that were too expensive, too complicated, missing the features you needed, or somehow required three add-ons and a pricing upgrade just to do what you thought they already did, this might be your "Where have you been all my life?" moment. We built LinearCRM to be powerful, affordable, and refreshingly uncomplicated, with the same philosophy Water Bear Marketing has believed in for years, Purpose Before Profit. Every Time. No catch. No "but wait, there's more." Just the CRM we spent years wishing existed. We know. We're pretty excited about it too.
Honest Pricing
$19.99 per user. Every feature included. No starter tier, enterprise tier, or mysterious "Contact Sales" price waiting for you.
No Implementation
No implementation project, outside consultant, or developer required. Follow the Setup Wizard, customize LinearCRM around your business, and get going.
Purpose Before Profit
We're building LinearCRM the same way Water Bear Marketing has done business for years, do what's right for the businesses trusting us. Every time.
Made in the USA
LinearCRM was built by Water Bear Marketing right here in the USA, with a real U.S. based team behind it when you need us.
15 Minute Setup
Configure LinearCRM around your business in about 15 minutes. Less talking about getting your CRM set up. More actually using the darn thing.
Talk CRM to Us. We Promise to Speak Human.
Questions? Good. We Have Answers.
LinearCRM is the customizable, out-of-the-box CRM for small and medium sized businesses. It brings customer records, leads, calls, forms, chats, calendars, proposals, contracts, payments, photos, reporting, and more together so your team can manage the customer journey from one system. Basically, less bouncing around and more knowing what's actually going on.
LinearCRM costs $19.99 per user and includes the full product. No stripped down starter tier. No outrageously priced enterprise tier. No discovering the feature you actually need lives behind another paywall.
About 15 minutes. The LinearCRM Setup Wizard walks you through statuses, phases, purposes, lead types, sources, and other settings without a developer, implementation engineer, or expensive consultant hovering over your shoulder.
That's exactly who we built it for. LinearCRM gives small and medium sized businesses powerful CRM capabilities without enterprise pricing, complicated implementation, or a pile of features you have to pay extra to unlock. Small but mighty, meet your CRM.
LinearCRM is built for small and medium sized businesses that want to keep leads, customers, communication, and day-to-day activity organized without needing an enterprise-sized system to do it. Growing team? Perfect. Multiple departments? We can handle that too. Massive corporation looking for a CRM that requires its own IT team to manage? We may not be your people.
Nope. No annual contract locking you in. We'd rather keep your business because you actually like LinearCRM than because a 47-page agreement says you're stuck with us.
Absolutely. Start a free 7-day trial, get set up, and see how LinearCRM works for your business before paying a dime. Try it. Click around. Kick the proverbial tires.
Yep. Create and send invoices right inside LinearCRM, or charge a card or ACH payment directly from the CRM when you already have the customer's payment information on file. Payments are processed through Stripe, with standard fees of 3.15% + $0.30 for card payments and 1.05% for ACH bank transfers, capped at $10.00. Invoices, payments, and customer activity stay connected in one place. Send the invoice or skip it. Take the payment. Get paid. Beautiful.
That's Walter. He's a water bear, also known as a tardigrade, and he's been the Water Bear Marketing mascot for years. Water bears are tiny, ridiculously resilient, and surprisingly tough. Sound like any small businesses you know? That's why Walter has always felt right at home with us. He represents the small but mighty businesses we built LinearCRM for... and apparently, he's pretty excited about CRM software too. You'll see him popping up from time to time.