About LinearCRM: Built by People Who Actually Get Small Business. Imagine That.
When it comes to what we're about, LinearCRM® is pretty simple, we're the customizable, out-of-the-box CRM built by Water Bear Marketing, backed by a team with more than 20 years of marketing experience working alongside small and medium sized businesses. We've seen the hustle, the growing pains, the "I'll get to that after I finish these other 47 things", and everything that comes with building something of your own. So we created a CRM for the small but mighty. It's powerful, flexible, surprisingly simple, and refreshingly short on nonsense.
We Know the Small Business Hustle. We Built LinearCRM Right in the Middle of it.
The team at Water Bear Marketing brings more than 20 years of marketing experience working alongside small and medium sized businesses. Contractors. Home service companies. Medical practices. Law firms. Industrial businesses. Everything in between. The people who build companies from dreams and elbow grease, make payroll every month, learn new things on the fly, and somehow wear CEO, salesperson, problem solver, and "person who knows how to fix the printer" hats all in the same day. Those are our people because, well, we're those people too.
LinearCRM is what happens when all that experience meets a team that really likes solving problems. It's a customizable CRM built for B2B businesses, B2C businesses, and the businesses that do both before lunch. Leads, customers, calls, forms, chats, photos, tickets, appointments, estimates, proposals, contracts, payments, reporting, and more can finally work together instead of living in their own little corners of the internet. Less hunting. Less guessing. Less "Who talked to this customer last?" More getting stuff done.
We Built the CRM We Wished Existed. You're Welcome.
For more than 20 years, our team has watched small businesses get sold CRMs they couldn't afford, couldn't configure without a consultant, and couldn't cancel without a fight. And we're not just watching from the sidelines. We're a small business too. Starter plans conveniently left out the good stuff. Enterprise plans came with enterprise-sized price tags. Setup became an implementation project involving consultants, engineers, meetings, and invoices before anyone had even entered a lead. We had thoughts. Lots of them.
Eventually, we stopped saying, "Someone should build this differently" and became the someone.
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One Price. The Whole Thing. Yes, Really.
No starter tier designed to make you upgrade. No enterprise tier waiting around the corner. No charging extra because you suddenly discovered reporting would be useful. LinearCRM gives you the full product for $19.99 per user. Turns out pricing can fit in one sentence.
15 Minutes. Not 15 Meetings. Big Difference.
LinearCRM is customizable out of the box, and the Setup Wizard walks you through configuring it around your business in about 15 minutes. No implementation project. No third-party consultant. No engineer billing $200 an hour to rename a status you could have renamed yourself. You've got a business to run. Let's get on with it.
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No Contracts. No Games. No Hostage Situations.
Stay because LinearCRM makes your business easier to run, not because you missed a cancellation window buried on page 37. We believe good products earn loyal customers. Purpose before profit. Every time.
Small But Mighty Deserves Powerful But Simple. Meet LinearCRM.
LinearCRM was built for the people building, selling, serving, fixing, growing, and doing whatever else the day throws at them. Start your free 7-day trial or send us your questions. Real humans will actually answer them. Imagine that.
The Story Behind the Name LinearCRM®
Customer data moves in a line. A lead becomes a conversation. A conversation becomes an opportunity. An opportunity becomes a customer. Marketing starts the story, sales keeps it moving, and everything that happens along the way adds another chapter. That's the "Linear" in LinearCRM. We believe marketing and sales shouldn't live in separate worlds with customer information scattered somewhere in between. They should work together as one connected story, with customer data connecting the two.
That's exactly what LinearCRM was built to do. Calls, forms, chats, appointments, estimates, proposals, contracts, jobs, payments, tickets, photos, and customer activity connect back to the people and businesses behind them, creating a continuous record your team can actually follow. From "I'm interested" to "Paid in full," you can see where someone came from, what happened next, and where the relationship stands today. And the "CRM" part? Well... that one's easy. Customer Relationship Management. We didn't need 20+ years to come up with that part.
Talk CRM to Us. We Promise to Speak Human.
Questions? Good. We Have Answers.
LinearCRM is the customizable, out-of-the-box CRM for small and medium sized businesses. It brings customer records, leads, calls, forms, chats, calendars, proposals, contracts, payments, photos, reporting, and more together so your team can manage the customer journey from one system. Basically, less bouncing around and more knowing what's actually going on.
LinearCRM costs $19.99 per user and includes the full product. No stripped down starter tier. No outrageously priced enterprise tier. No discovering the feature you actually need lives behind another paywall.
About 15 minutes. The LinearCRM Setup Wizard walks you through statuses, phases, purposes, lead types, sources, and other settings without a developer, implementation engineer, or expensive consultant hovering over your shoulder.
That's exactly who we built it for. LinearCRM gives small and medium sized businesses powerful CRM capabilities without enterprise pricing, complicated implementation, or a pile of features you have to pay extra to unlock. Small but mighty, meet your CRM.
LinearCRM is built for small and medium sized businesses that want to keep leads, customers, communication, and day-to-day activity organized without needing an enterprise-sized system to do it. Growing team? Perfect. Multiple departments? We can handle that too. Massive corporation looking for a CRM that requires its own IT team to manage? We may not be your people.
Nope. No annual contract locking you in. We'd rather keep your business because you actually like LinearCRM than because a 47-page agreement says you're stuck with us.
Absolutely. Start a free 7-day trial, get set up, and see how LinearCRM works for your business before paying a dime. Try it. Click around. Kick the proverbial tires.
Yep. Create and send invoices right inside LinearCRM, or charge a card or ACH payment directly from the CRM when you already have the customer's payment information on file. Payments are processed through Stripe, with standard fees of 3.15% + $0.30 for card payments and 1.05% for ACH bank transfers, capped at $10.00. Invoices, payments, and customer activity stay connected in one place. Send the invoice or skip it. Take the payment. Get paid. Beautiful.
That's Walter. He's a water bear, also known as a tardigrade, and he's been the Water Bear Marketing mascot for years. Water bears are tiny, ridiculously resilient, and surprisingly tough. Sound like any small businesses you know? That's why Walter has always felt right at home with us. He represents the small but mighty businesses we built LinearCRM for... and apparently, he's pretty excited about CRM software too. You'll see him popping up from time to time.